BBDO INTRODUCES NEW LOGO
By Adnews Staff
New York-based BBDO unveiled a new corporate logo yesterday. Created by Nolin Branding & Design, a BBDO company, the logo displays the BBDO letters in a vertical arrangement. The old BBDO logo had remained unchanged for the 100 years, according to the company. The new design also makes use of a two-colour scheme intended to allow BBDO agencies to maintain their own identities. The logo will be phased over the next year.
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