MAXIMUM IMPACT MARKETING OPENS IN TORONTO
A new integrated media sales and event marketing agency called Maximum Impact Marketing opened in Toronto earlier this month. According to founder Kevin Golding, the company will focus on media placement and event marketing in Canada by hosting events in office towers, sports arenas and transit environments. Maximum Impact is currently a consultant to Spot Cheques, a component of the RIDE program operated by nine southern Ontario police forces. Previously Golding was director of concrete events at Captivate Networks. Prior to that he was vice-president of sales for Active International (Canada).