HIGH ROAD HIRED BY DREAMCATCHER
High Road Communications has been appointed the public relations agency of record for Toronto-based DreamCatcher Interactive. The agency will be responsible for DreamCatcher's North American public relations activities. High Road will also attempt to increase awareness of the DreamCatcher brand in the video game industry. DreamCatcher publishes software for personal computers and game consoles. It hired High Road after an agency search in which a number of agencies from the U.S. and Canada were considered. Previously DreamCatcher used Lusty Communications of San Francisco.