IKEA HOLDS LAUNDRY SERVICE PROMOTION
By Adnews Staff
Ikea Canada, based in Burlington, ON, will hold a one-day laundry service promotion next week aimed at students who have moved out of the family home. The promotion is part of the Swedish home furnishing retailer's "Empty Your Nest" initiative which began earlier this summer. At that time, parents with grown children were offered a 12-step guide to getting kids to move out on their own. On Sept. 17 the first 100 students in line at the nine Ikea stores in Canada will get up to 10 lbs. of dirty clothes laundered for free. According to the company, research for the "Empty Your Nest" guide revealed that washing and folding clothes is one of the least favourite chores of young people. The laundry service promotion is being supported with in-store signage and flyers created in-house by Ikea. Public relations are being handled by Ashworth Associates of Toronto.