MOLSON PROMOTES RICKARD'S HONEY BROWN IN WESTERN CANADA
By Adnews Staff
Montreal-based Molson is promoting the introduction of its Rickard's Honey Brown beer in western Canada. The beer will initially be sold on tap in some restaurants and bars in British Columbia, Alberta, Saskatchewan and Manitoba. An eight-week outdoor campaign to promote the launch began on Sept. 2. The campaign, created by Taxi Advertising and Design of Toronto, makes use of product shots of the beer and the tagline "Impeccable Taste." Rickard's Honey Brown is described by the brewer as a medium brown ale with a malt aroma. The beer was released in Ontario in June. Other Rickard's beers include Red, Gold and Pale Ale.
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