STANDARD LIFE EMPLOYEES FEATURED IN NEW CAMPAIGN
By Adnews Staff
Fifty employees of Montreal-based Standard Life are featured in a new advertising campaign that will break on Monday. The campaign is intended to strengthen awareness of the insurance and financial services provider among consumers and financial professionals. In print ads and television commercials, the employees speak about why consumers can have confidence in Standard Life. Their main argument is that the company meets the standard of service they expect as consumers themselves. Print ads have been placed in trade publications specializing in finance, insurance and human resources. Two 30-second English-language and two 30-second French-language commercials are airing on major Canadian networks. The campaign also includes an eight-page insert distributed in major Canadian publications. The campaign was created by Académie-Ogilvy of Montreal.