MIKES RESTAURANTS SIGNS CANADIENS GOALTENDER THEODORE
By Adnews Staff
Mikes Restaurants has signed Montreal Canadiens goaltender José Theodore as its spokesperson for the next three years. The Montreal-based casual restaurant chain operates approximately 115 locations in Quebec, Ontario and the Atlantic provinces. Its menu includes breakfast dishes, pastas, sandwiches, pizzas, subs and desserts. Mikes has also undertaken a renovation and expansion project and an update of its brand image. A new television commercial featuring Theodore will begin running on major television networks in the next few weeks. Advertising for Mikes Restaurants is done by DID Communications of Montreal.
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