BOSTON MARKET PROMOTES FIRST CANADIAN LOCATION
By Adnews Staff
Boston Market Canada will open its first Canadian location at the Sheridan Mall in Mississauga on Sept. 9. The chain of casual restaurants sells "home-style" meals, side dishes and desserts and provides eat-in, take out, drive thru and catering services. Brand advertising created by Bos Toronto is running in the Mississauga area. A week-long promotion called "Dinner's on us" is aimed at residents within a two-kilometer radius of Sheridan Mall. Beginning Sept. 9, "Dinner's on us" packages will be delivered to randomly selected households each day. Each package contains a coupon for a free meal for four. Following the restaurant's grand opening event on Sept. 14, the promotion will continue on a weekly basis. Two additional Boston Market locations will open in the Greater Toronto Area before the end of the year. Public relations for Boston Market Canada are handled by Weber Shandwick Worldwide.