CFRB CHANGES NAME TO TALK 1010
By Adnews Staff
Standard Radio's CFRB-AM 1010 radio station has chnged its name to News Talk 1010. According to Pat Holiday, vice-president and general manager of the Toronto station, "Our objective is to brand the station in a way that describes our programming, stimulating talk with intelligent and engaging on-air personalities, and have that description front and center on all we do." A new advertising campaign promoting the News Talk 1010 name began this week. The six outdoor executions and four television spots make use of station personalities and display a new logo. The tagline is "Expand Your Mind." The creative is black and white, except for the logo which appears in different colours. The advertising is being accompanied by on-air promotions and contests on the <http://www.cfrb.com> Web site. Media for the campaign was handled by VPM Marketing & Media Consulting.