SOURCE FOR SPORTS BREAKS NEW BRANDING EFFORT
By Adnews Staff
Sporting goods retailer Source for Sports, based in Burlington, ON, has begun a new branding campaign. The multimedia effort was created by Toronto-based Communicorp Corp. Television advertising is running nationally on The Score network and regionally on Sportsnet. It features Tie Domi, members of the Canadian Women's Hockey team and local and international hockey players. The television advertising is being supported with regional radio advertising, direct marketing, newspaper and flyer advertising and in-store materials. The creative includes the Source for Sports tagline "We know our stuff." Source for Sports has 152 locations in Canada.
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