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DR. PEPPER, COLUMBIA TRISTAR SPIN SPIDER-MAN PROMOTION

By Adnews Staff

Dr Pepper/Seven Up, Inc. and Columbia TriStar Home Entertainment will begin an on-pack promotion this fall to support the Nov. 1 release of the movie Spider-Man on DVD. Instant win prize include Sony Dream Systems, Spider-Man DVDs and Dr. Pepper products. Instant win messages have been placed behind the labels of some specially marked 20-ounce bottles, 2-litre bottles and 12-pack cases of Dr. Pepper. Television advertising, a micro Web site within <http://www.drpepper.com> and in-store displays and materials will support the contest, which will run through December.

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