GENERAL MOTORS, ASTRAL MEDIA BEGIN JOINT PROMOTION
By Adnews Staff
General Motors of Canada and Astral Media Mix have begun a promotion called "Prenez le contrôle avec Cavalier - Sunfire" (Take Control with the Cavalier - Sunfire). Astral Media Mix is a service of Astral Media that develops marketing packages and promotions for advertisers. This promotion is in support of the fall programming on five Astral Media specialty TV channels as well as General Motors' Cavalier and Sunfire vehicles. The five channels are Historia, Canal Vie, Canal D, Z, and Séries+. Sixty-second television commercials introducing the fall programming and promoting the contest are running three times a night from Monday to Friday. There is also a contest component. Ballots have been distributed through newspapers La Presse, Le Nouvelliste, Le Soleil, Le Droit, La Tribune, Le Quotidien and La Voix de l'Est as well as through a Web site at <http://www.prenezlecontrole.tv>. The television ad of each evening includes a randomly-drawn name. That person has five minutes to call and give the clue of the day, which is broadcast during the evening programming. Providing the correct answer wins that person $1,000 instantly. That person also becomes one of 15 finalists eligible to win a 2002 Cavalier and a 2002 Sunfire. The promotion, which also includes a radio campaign, will run until Sept. 13.