CANADIAN TIRE INTRODUCES GIFT CARDS
By Adnews Staff
Canadian Tire Corp. will promote its new gift card program with in-store materials. The electronic gift cards are sold in $10, $25, $50 and $100 denominations at the approximately 450 Canadian Tires stores and online at <http://www.canadiantire.ca>. When redeemed for merchandise the cards are updated immediately with the reduced balance. Materials including shelf signs and overhead signs will appear next month to promote the cards. Created in-house, the POS materials will be accompanied by card displays at checkouts and weekly ads in Canadian Tire flyers.
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