DIGITAL ADVERTISING NETWORK SIGNS BELL GLOBEMEDIA
By Adnews Staff
Toronto-based Bell Globemedia has become the exclusive content provider for Montreal-based Digital Advertising Network's video screens. Beginning next month, text-based content including news, sports and entertainment information from Bell Globemedia properties including CTV, Report on Business Television, TSN and RDS will be displayed on one panel of the screens. Part of the content will be localized, the companies said. Advertising material will continue to run on each screen's remaining two panels. Digital Advertising Network's video displays are four feet high by 16 feet wide. The company operates 62 screens in food courts and other high-traffic areas of Canadian shopping courts. Pixel Systems Inc. of Montreal will transmit and manage the Bell Globemedia content.