VENTURE HIRED BY GROWING ALBERTA
By Adnews Staff
Growing Alberta has appointed Venture Communications its public relations and communications agency of record. Growing Alberta is the communications and public relations program of the Agriculture and Food Council, an industry-led organization that represents Alberta's agriculture and food industry. Calgary-based Venture received the account after a seven month review process involving an unknown number of agencies. Previously the account was held by Parallel Strategies of Calgary. Jennifer Fisk, executive director for Growing Alberta, said, "The decision to select Venture was based on its experience in consumer-directed campaigns, the strong strategic capacity and creative vision of the Venture team, and their clear understanding of the need to produce measurable accountability and return on all public relations efforts and communications initiatives."