YTV PROMOTES FALL LINE-UP
By Adnews Staff
Toronto-based YTV will promote its new fall line-up with a multimedia ad campaign beginning Labour Day weekend. Its aim is to strengthen viewership during key time slots. YTV's fall season will begin with a preview of upcoming programs on Labour Day. The full line-up of programming will begins airing the week of Sept. 2. The time slots YTV wants to promote include afterschool programming block "The Zone," the Saturday morning programming "Vortex," weekend movie programming "Three Hairy Thumbs Up" and its weekday evening programming. Mobile billboards from Motomedia Advertising will travel five Canadian markets on Aug. 30., touring locations such as zoos, festivals and theme parks. Transit advertising and ads on OMG Media Silverboxes at schools and McDonald's restaurants in Toronto will begin on Sept. 2. Double-page print ads in children's publications and pamphlets distributed with Burgers King kids meals during September are also included in the campaign, which was created by theadlibgroup of Toronto. An online game about YTV's fall programming has also been created. Called "YTV Matching Madness," the game will run from Aug. 30 to Oct. 14 at the <http://www.neopets.com> Web site.