BURGER KING RELEASES NEW MENU ITEMS
By Adnews Staff
Burger King restaurants in Canada began offering two new items on Friday: a chicken caesar salad and side garden salad. The salads are permanent menu additions. The Toronto-based burger chain operates approximately 370 locations in Canada. A new line of sandwiches called BK Back Porch Grillers was introduced last month. Chicken whopper and chicken whopper jr. sandwiches debuted in April. According to Burger King, the addition of the new salads to its menu reinforces the chain's new advertising tagline "@BK YOU GOT IT!," which is intended to convey that each Burger King restaurant delivers a variety of great tastes. Burger King's new advertising was created by L.A.-based Amoeba.
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