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MINI CANADA BEGINS FAMOUS PLAYERS PROMOTION

Mini Canada began a week-long promotion at some Famous Players theatres in Toronto, Montreal and Vancouver on Friday. The Mini Cooper is one of the vehicles used by the title character in New Line Cinema's movie "Austin Powers in Goldmember." During the promotion, examples of the Mini Cooper and Mini Cooper S will be parked in front of participating theatres in the three cities. As moviegoers exit the theatres, staff will offer to take pictures of them with the cars. The initiative will end on Aug. 4.

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