MCDONALD'S AWARDS DINER INSIDE AD ASSIGNMENT TO DDB
By Adnews Staff
McDonald's Corp. of Oak Brook, IL has awarded its lead agency DDB Chicago an advertising assignment for "McDonald's with the Diner Inside." McDonald's introduced the Diner Inside concept in Kokomo, IN in March 2001. A second location opened in Tipton, IN last month. These restaurants offer both the regular McDonald's service and menu as well as a "dining experience" that includes table service and made-to-order breakfast, lunch and dinner items. Diner Inside menu items include waffles, French toast, sandwich melts, salads, meatloaf, hot sandwiches and mashed potatoes. DDB will promote the restaurant's expansion and conduct a media test for the concept in Evansville, IN. Seven more "McDonald's with the Diner Inside" restaurants will open in Indiana and Kentucky this year.