NBC BEGINS PROMOTIONAL PARTNERSHIP WITH BASKIN-ROBBINS
By Adnews Staff
NBC will promote its new primetime roster through a partnership with Baskin-Robbins. On Sept. 3 the ice cream store chain will introduce a new sundae and four ice cream flavours based on three returning and two new NBC programs. These include the Fear Factor sundae, the Will & Grace's Rocky Road of Romance, the Stuckey Bowled-Over Brownie, Pralines 'n American Dreams and Good Morning Miami Mint. The partnership will also include a "Sweetstakes" in which consumers can win one of five NBC prizes. Game cards will be distributed through Baskin-Robbins locations. The NBC-related ice cream products will be available at participating Baskin-Robbins stores until Oct. 27. NBC's premiere week begins on Sept. 23.
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