GRAND & TOY READIES BACK-TO-SCHOOL LOCKER PROMOTION
By Adnews Staff
Toronto-based office supply retailer Grand & Toy is preparing its annual back-to-school Locker Search promotion. This will be the fourth year for the promotion, which rewards one grand prize winner with $5,000 in cash. Three secondary prizes of $1,000 will also be awarded. Students enter by filling out a ballot at a Grand & Toy retail location or at <http://www.lockersearch.ca>. The winners will find the prize money in their school lockers in the fall. During an in-store component of the promotion students can win a school locker filled with back-to-school supplies. Scratch cards will be distributed in-stores with which customers can win instant prizes or the cost of their purchases. A multimedia advertising campaign by FCB Toronto will promote the contest. Television and radio advertising will be accompanied by a transit campaign in Vancouver and Toronto during which a subway car will be wrapped to resemble a yellow school bus. Public relations for the Locker Search promotion are being handled by APEX Public Relations of Toronto.