CANADA.COM HOLDS GRASSHOPPER RACE PROMOTION
By Adnews Staff
Canada.com, in partnership with the National Post, West Jet and Big Rock Breweries, has begun a new online promotion for visitors to the news and information Web site. The promotion involves a series of "grasshopper races" at the National Post Best of Summer Guide section of the canada.com site. The guide covers summer events in Canada. Visitors to the site can vote on which grasshopper will win each race. By voting, visitors are entered into a contest for a trip for two to the winner's favourite Canadian event destination. Three secondary prizes are awarded after each race. The first of the three races took place yesterday. The others will occur on Aug. 7 and Aug. 28. The contest is being promoted with a print advertising campaign in Southam daily newspapers as well as the National Post and with an online campaign consisting of banner ads, tiles and skyscrapers on canada.com sites. The contest is also being promoted in canada.com's monthly newsletter.