MAYTAG ASSIGNS MORE WORK TO CARMICHAEL LYNCH SPONG
By Adnews Staff
Maytag Appliances of Newton, IA has made Carmichael Lynch Spong the public relations agency of record for its Maytag brand. Minneapolis, MN-based Carmichael became the AOR for Maytag Corp.'s Amana brand last year and has been working on the company's Jenn-Air brand for the past three years. Earlier this month Maytag consolidated its U.S. media planning and buying account with Universal McCann of New York. Public relations for Maytag Canada, based in Burlington, ON, are handled by Advance Planning/MS&L. Media planning and buying for the Maytag, Jenn-Air and Amana brands is handled by Starcom. Media for the Hoover brand is handled by FCB Toronto. All of these firms are based in Toronto.
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