BBDO CANADA WINS E&J GALLO ACCOUNT
By Adnews Staff
E&J Gallo Canada Winery Ltd. of Mississauga has hired BBDO Canada of Toronto as its creative advertising agency. BBDO won the assignment in a competition conducted through the Institute of Canadian Advertising. An unknown number of additional firms were also considered. Previously Canadian advertising for the winemaker was picked up from international creative. "BBDO's experience and passion were evident from the start," said Linda Martin, marketing manager for E&J Gallo Canada.
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