Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

BURGER KING BEGINS MEN IN BLACK II PROMOTION

Toronto-based Burger King Canada has prepared a number of cross-promotional activities related to Sony Pictures Entertainment's movie "Men In Black II," which was released yesterday. In addition to the chain's product placement in the film, Burger King has added a limited-time item to its menu called the Black Stack BBQ Griller. The company is also offering one of 10 Men In Black toys with the purchase of a Kids Meal or Big Kids Meal. Each toy comes with a card bearing a code number that can be entered at a Men In Black microsite at the Burger King Web site to unlock special downloads. The movie tie-in is being promoted with national advertising and in-store materials.

« Back Next »

Related stories Comments