CASTROL SIGNS TWO-YEAR SPONSORSHIP DEAL WITH CFL
By Adnews Staff
Castrol Canada has signed a deal to become the official automotive lubricant and automotive cleaner of the Canadian Football League. The two-year sponsorship will include a national consumer promotion that will begin this fall. Castrol and an as-yet unknown retailer will hold a contest that will give away a trip to the 2002 Grey Cup. The promotion will be supported with national print and radio advertising as well as with online promotion at <http://www.cfl.ca> and <http://www.castrol.ca>. The 90th Grey Cup will take place in Edmonton on Nov. 24.
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