M5 RETAINS NEW BRUNSWICK TOURISM ACCOUNT
By Adnews Staff
M5 Marketing Communications of Moncton, NB has retained the New Brunswick Department of Tourism and Parks account. M5 and a second unknown agency competed for the $5 million account, which covers Ontario, the Maritimes and the eastern U.S. The department also expects to name an agency for its $1 million Quebec account within the next week, according to Kim Matthews, advertising co-ordinator for the department. Incumbent LG2 of Montreal and BCP of Montreal are competing for that account. Each winning agency will be responsible for a fully integrated campaign for 2003.
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