FAMOUS PLAYERS TO CAST FOR RADIO COMMERCIAL
By Adnews Staff
Famous Players will begin a national search for people to put in upcoming radio commercials on Tuesday. During the promotion 27 theatres in British Columbia, Alberta, Manitoba, Ontario and Quebec will host auditions for four evenings. Participants will be invited to deliver favourite movie line to casting directors. Participants can also enter online at <http://www.famousplayers.com> until July 31. One winner from among the in-person entries and one winner from among the online entries will be chosen. The winners will receive trips for two to Los Angeles to record a radio ad for Famous Players this fall. The promotion is being supported by in-theatre materials including signage, posters, decals, banners and screen slides. A three-week radio campaign in Vancouver, Winnipeg, Calgary, Edmonton, Montreal, Ottawa and Toronto is also planned. Radio listeners will also have daily chances to win movie passes and can enter a draw for a camcorder or Big Card, which offers unlimited entry to movies for a year. The Famous Auditions promotion and its supporting materials were created by Encore Encore Strategic Marketing of Toronto.