WRIGLEY CANADA RE-LAUNCHES FREEDENT
By Adnews Staff
Toronto-based Wrigley Canada will re-launch its Freedent chewing gum as "the gum for baby boomers to enjoy while they are enjoying life's little freedoms." Changes to the product include a new pellet form, new packaging and a new cranberry-raspberry flavour. The changes will be promoted with television, print, radio and Internet advertising, as well as consumer sampling, a contest and sponsorship of the Toronto Life Golf Series.
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