SUPERPAGES DEBUTS FRENCH-LANGUAGE ONLINE DIRECTORY
By Adnews Staff
SuperPages Canada has constructed a French-language version of its online directory at <http://www.superages.ca>. The English-language site opened in October 2001. The French version has the same features as the English directory, including approximately 1.1 million business listings and 12 million residential listings. SuperPages will update print advertising currently running in major Quebec dailies promoting its upcoming Montreal print directory to include the SuperPages.ca URL. A television commercial promoting both the online and print directories is also being created. "The launch of the French-language SuperPages.ca site is the next step in realizing our plan to become the premier online and print directory publisher in Quebec," said Donat Retif, vice-president of sales for SuperPages. Advertising for SuperPages is done by Palmer Jarvis DDB of Vancouver. Public relations are handled by BenchMark Porter Novelli of Vancouver.