SCHERING CANADA BEGINS ENDLESS SUMMER PROMOTION
By Adnews Staff
Schering Canada of Mississauga has begun a promotion for its Coppertone Endless Summer sunless tanning lotion. Two models who had applied the lotion to half their bodies stopped at three different intersections in downtown Toronto yesterday. The object was to demonstrate to consumers how the product works. An aesthetician accompanied the models to provide pedestrians with application tips. The promotion will move to Vancouver on Monday. Public relations for Endless Summer are handled by Cohn & Wolfe, which organized the promotion.
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