SOUND SOURCE HIRES HOLMES AND LEE
By Adnews Staff
Toronto-based Sound Source Networks has hired Prescient to introduce "The Playmate Radio Team" to Canada. According to Brian Steinhauser, managing director of Prescient, these are Playboy Playmates with broadcast training that are intended to host a radio station's male-targeted morning show when the regular hosts are away. Sound Source holds the broadcast and marketing rights for The Playmate Radio Team in Canada. Prescient has worked for Sound Source in the past on the re-design of its Web site and branding materials. The agency received this assignment based on that work. An email campaign aimed at radio stations began on Wednesday. The email includes a link to a Web page at which recipients can get information and hear audio samples. A similar email campaign aimed at the advertising sector will begin on Monday.