ASTRAL TELEVISION BEGINS MILLION DOLLAR PAY CHEQUE PROMOTION
By Adnews Staff
Astral Television Networks has begun a new summer promotion for its pay television service The Movie Network called the "Million Dollar Pay Cheque." The contest began on May 27 and will run until Aug. 19. Participants use clues from the June, July and August editions of the network's Feature magazine to guess the names of three celebrities. Clues are also shown during on-air promotions during weekend movie broadcasts and online at <http://www.themovienetwork.ca>. Viewers then rearrange the letters of the celebrities' names to form the "VIP Password" of the month. A random draw on Aug. 23 will select five finalists. Each finalist will be transported to Toronto where they will each receive 40 envelopes containing one of five levels of prizes. A finalist must open five envelopes with the same prize level to win the corresponding prize. The top prize is $1 million. Additional prizes include Sony televisions and DVD players. Radio advertising and a full page ad in Starweek magazine are promoting the contest. The creative for the radio and print ads was done by Glavin & Associates of Toronto. Glavin is also working with Astral Television Networks to manage the contest.