MSN.CA HOLDS SHOOT AND SCORE CONTEST
By Adnews Staff
Toronto-based Web network MSN.ca will give away $10,000 as the grand prize in a contest called "Shoot and Score." The contest began on June 7 and will run until June 30 on CBC's World Cup Web site as part of a package MSN.ca purchased from CBC for the month of June. Visitors enter the contest by playing an online soccer game and hitting eight targets with a ball within 60 seconds. Consumers can also enter by signing up for MSN.ca's Hotmail Extra Storage service, which allows users to purchase extra storage space for MSN Hotmail accounts. As part of its package, a 30-second television spot for Hotmail Extra Storage is running on CBC in June during World Cup soccer games and the Stanley Cup playoffs as well as during other programming. Advertising for MSN.ca is done by MacLaren McCann of Toronto. Public relations are handled by High Road Communications of Toronto.