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THE INNOVAGENCY CHANGES NAME

Toronto-based The InnovAgency has changed its name to Tw!st Marketing. The full-service marketing company was founded in November 2000 by partners David Kane, Michael Rinaldo and Doug McFadden. The firm specializes in strategic planning and development, marketing promotions and license property commercialization. Its clients include Coca-Cola, Blockbuster and CGU Group. The company also works with various agencies. A new Web site for the agency has also been created at <http://www.twistmark.com>.

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