PUREEDGE SOLUTIONS HIRES HIGH ROAD
By Adnews Staff
PureEdge Solutions Inc. of Victoria has appointed High Road Communications its North American public relations agency of record. PureEdge is a provider of online transactions services. Its clients include the Securities & Exchange Commission, JP Morgan Chase, FedEx and General Electric. High Road won the account in an agency review which also considered one other Canadian agency and one U.S. agency. For the past three years PureEdge has handled its public relations in-house. Prior to that it used a San Francisco agency. High Road will be responsible for the strategic direction of PureEdge's public relations. It will also attempt to create awareness of the company among government and regulated businesses in Canada and the U.S.