HARVEY'S PROMOTES CHICKEN FAJITA PITA
By Adnews Staff
Hamburger chain Harvey's will introduce a new menu item called the Chicken Fajita Pita on June 10. The sandwich consists of a charbroiled sliced chicken breast with onions, red and green peppers, lettuce, tomatoes and a Greek dressing in a soft pita. A television advertising campaign to promote the product will break on June 16. Created by Ambrose Carr Linton Carroll of Toronto, the television advertising will be supported with radio promotion and a public relations campaign by Strategic Objectives of Toronto. Harvey's is part of CARA Operations of Mississauga.
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