BURGER KING PROMOTES BACK PORCH SANDWICHES
By Adnews Staff
Burger King Restaurants of Canada introduced two new sandwiches today in a line called BK Back Porch Grillers. The BK Homestyle Griller comes with lettuce, tomatoes, mustard, pickles and ketchup. The BK Smokehouse Cheddar Griller contains white cheddar cheese, bacon and a cream sauce. The products are being promoted with in-restaurant materials created by DraftWorldwide and adapted for Canada by Kickstart. Television advertising created by Amoeba and adapted by Ammirati Puris will initially run in the Maritimes before going national in July. Elsewhere in Canada radio advertising will promote the new sandwiches. The English-language radio advertising was created by Ammirati. Radio advertising for Quebec was created by Communications Bleu Blanc Rouge.