SHARP ELECTRONICS HIRES MAVERICK
By Adnews Staff
Sharp Electronics of Canada Ltd. of Mississauga has appointed Maverick Public Relations its agency of record. Maverick will be responsible for media relations and channel initiatives for Sharp's consumer group, which includes the SharpVision brands. Maverick was one of four agencies considered for the account. For several years Sharp's consumer group had used agencies on a project basis, according to Greg Parsons, product manager of audio and video retail marketing at Sharp Electronics. Maverick is currently working on a media loaner program for Sharp's new AQUOS televisions.
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