HALLMARK HOLDS FATHER'S DAY PROMOTION
By Adnews Staff
Hallmark Canada of Willowdale, ON has planned a number of promotional activities for Father's Day on June 16. The greeting card manufacturer is holding a contest in which one "Super Dad" will win $5,000 in tools from Canadian Tire. To enter, consumers fill out a ballot at one of the approximately 300 Hallmark Gold Crown stores in Canada. Hallmark will also hold a "Duct Tape King for a Day" competition at Toronto's Fairview Mall on June 12. The event is one of up to nine scheduled to take place nationally. The first eight fathers to arrive at the mall can participate in a contest to build a couch using only Duct Tape and Hallmark boxes. The couch must support the weight of its builder. Additional points will be awarded for add-on items such as cup holders, magazine racks or foot stools, as well as for technical and artistic merit. In addition to the title "Duct Tape King for a Day" the winner will receive $1,000 in Canadian Tire tools. In-stores, Hallmark is distributing a mini-roll of Duct Tape and a "Duct Tape Your Way to Being Super Dad" card with the purchase of any Father's Day card. In-store promotional materials have been created by Capital C of Toronto. Public relations are being handled by Strategic Objectives of Toronto. Co-promotions between Hallmark and various radio stations will also take place in the weeks leading up to Father's Day.