SUN-RYPE BEGINS THIRD ACTIVE KID CHALLENGE
By Adnews Staff
Sun-Rype Products Ltd. of Kelowna, BC renewed its Active Kid Challenge program on Saturday. Now in its third year, the program is part of a consumer communications campaign aimed at "active kids." The program provides an inflatable obstacle course and staff to community events in five provinces. The Active Kids Challenge also includes free Sun-Rype Blue Label Apple Juice and Fruit to Go fruit snacks as well as promotional giveaways such as "Active Kid" tattoos. The Active Kids Challenge will take place in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario until September 2. It is managed by Trojan Sports & Event Marketing of Vancouver. Advertising for Sun-Rype Products is done by its agency of record Palmer Jarvis DDB, also of Vancouver.