NESTLE BEGINS OUTDOOR CAMPAIGN FOR PERRIER
By Adnews Staff
Nestlé Waters North America begins an outdoor advertising campaign today to promote its new Perrier plastic bottle. The Perrier "En Plastique" campaign consists of approximately 400 posters on OMG Media Silver Boxes in Toronto and Montreal. The campaign also includes five fully-wrapped boxes in Toronto. Created by Dietrich Puddy & Associates of Richmond Hill, ON, the creative focuses on the new bottle. The posters display images of the bottle while the wrapped boxes show people holding and drinking from the bottle. The campaign will run until October. It will expand to universities and colleges in September and October.
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