YAHOO HIRES EURO RSCG FOR GLOBAL PROJECTS
By Adnews Staff
Yahoo Inc. of Sunnyvale, CA has appointed Euro RSCG Worldwide of New York its advertising agency of record for global projects. The lead agency for the account will be Black Rocket Euro RSCG of San Francisco, which has been Yahoo's AOR in the U.S. for the past six years. Black Rocket's first project will be a campaign to promote Yahoo's official partnership with the Federation Internationale de Football Association. Yahoo is producing the official Web site of the 2002 FIFA World Cup at <http://www.fifaworldcup.com>. The campaign will include a television spot that will run in ten markets around the world. The spot will be accompanied by a print campaign and a six-language, eight-market online promotion called "The Yahoo FIFA World Cup Challenge." Contest participants can win tickets to the FIFA World Cup Finals in Yokohama, Japan. Euro RSCG consists of 221 agencies in 75 countries.