DELL HIRES CRITICAL MASS
By Adnews Staff
Dell Computer of Round Rock, TX has appointed Calgary-based Critical Mass its online agency of record. Cat Hackman, manager of corporate communications for Critical Mass, said the agency was one of five shortlisted in a review which encompassed approximately 50 agencies. Two U.S.-based agencies and Critical Mass were finalists. Critical Mass was the only Canadian agency participating in the review, she said. For the past several years Dell has not have an online agency of record, instead using a number of agencies on a project basis. Critical Mass will initially modify Dell's Web site at <http://www.dell.com> to make it easier for customers to use. Dell operates 80 unique country Web sites in 27 languages.
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