QUEBEC FINANCE DEPARTMENT ACCOUNT SENT TO BLEU BLANC ROUGE
By Adnews Staff
The Quebec Department of Finance's account has been assigned to Communications bleu blanc rouge. The Montreal-based agency has been awarded a one-year contract to promote the Government of Quebec's financial products. The contract has a two-year renewal option. BOS, Cossette Communication-Marketing and incumbent Amalgame-Cargo were also considered. In 1996 Communications bleu blanc rouge handled the launch of Placements Quebec, the retail sales agency for the Government of Quebec's financial products. It lost the account three years later to Amalgame-Cargo. National Public Relations, Service Medias Payant and Cartier Communications Marketing also service this account.
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