ITPR CHANGES NAME TO G2M
By Adnews Staff
ITPR will change its name to G2M Strategic Public Relations and Communications as part of a repositioning effort the Toronto-based agency will implement over the next year. According to the company, the new name reflects the firm's move beyond an information technology focus to include clients in the technology, scientific and biotechnology sectors. The agency has also recently expanded its range of services to include media relations, corporate communications, analyst and investor relations, marketing communications, pubic affairs, competitive intelligence and research. The initial phase of the repositioning effort consists of the name change, a new logo and a new Web site at <http://www.g2mpr.com>. A second phase will begin this summer, when the agency will begin promoting its communications methodology. Founded in 1998, G2M has 15 employees and affiliates in Montreal and Ottawa.