EFFEM HOLDS MYSTERY FLAVOUR CONTEST
By Adnews Staff
Effem Inc. of Bolton, ON will hold a mystery flavour contest for its Skittles and Starburst brands this summer called "Bite Me, Guess Me & You Could Win!" During the contest a white candy with a mystery flavour will be added to packages of Skittles and Starburst Chews. A different mystery flavour will be included with each variety of Skittles and Starburst Chews. Specially marked packaging will carry a clue code and the addresses of Web sites where entrants can guess at the flavour. Automatic prizes will include e-cards, screen savers and KFC coupons. Correct guesses can be entered in a draw for weekly prizes and for the grand prize of a Sony home entertainment system. The promotional packaging will be supported with in-store materials and television, cinema, Internet and outdoor advertising. Effem used Onyx Marketing Group, Capital C Communications, MediaVest Worldwide and Grey Advertising in the creation of the promotion.