ING DIRECT MOVES INTO QUEBEC
By Adnews Staff
ING Direct is promoting its arrival in Quebec with advertising, public relations, direct marketing and street promotions. ING Direct is a virtual bank with no physical branches. Customers access their accounts through an electronic link between an existing chequing account and an ING Direct account. The company offers GICs, mortgages, credit accounts and investment savings accounts. Television advertising, billboards and newspaper inserts promoting ING Direct carry the tagline "Ici c'est votre interet qui compte." (Here it is your interest that counts.) The advertising was created by Pierre Audeat & Associates and Garneau Würstlin Philp Brand Engineering. It is being supported with a direct mail campaign, an on-street promotional staff in the Montreal area and public relations by Opsis Communications & Marketing. ING Direct began operating in Canada in 1997.