GCI TECHNOLOGY PRACTICE HIRED BY SAS
By Adnews Staff
GCI Group's rebranded technology practice, GCI TECH, has been named agency of record for Toronto-based SAS (Canada). SAS provides companies with business analytics software and services. It awarded its account to GCI TECH following an agency review. Previously the account was handled by National Public Relations. As AOR, GCI TECH will provide strategic counsel as well as support the company's corporate communications, public relations and vertical market outreach programs. The rebranded practice now consists of seven members with expertise in the Biotech, New Media and Convergence, Enterprise and Consumer Technology sectors. It is lead by vice-president Andrew Bowins, who recently joined GCI from Maverick Public Relations. Also new to GCI TECH are senior consultant Mike Hennessy, consultant Terra Poubuda and administrative assistant Tamara Cicvara. They join existing practice staff group manager Suzie McMeans, consultant Courtney Aziz and account co-ordinator Rebecca Shultz.