MONTREAL CANADIENS THEODORE TO BE SPOKESPERSON FOR GATORADE IN CANADA
By Adnews Staff
Montreal Canadiens goaltender Jose Theodore has signed a two-year deal with Quaker Tropicana Gatorade Canada of Mississauga to be the spokesperson for Gatorade in Canada. Theodore will appear in a television commercial promoting the Gatorade's new ICE beverage. The product is a clear fruit flavoured drink that comes in strawberry, lime and orange flavours in 591 ml, 710 ml and 950 ml sizes. The 30-second spot, which will break on May 6, depicts Theodore on the ice stopping shots, then drinking Gatorade ICE. The ad's tagline is "It's here. It's clear. New Gatorade Ice." It was created by Downtown Partners of Toronto. This is the first Canadian-created advertising for the brand in eight years. Public relations for QTC Canada are handled by Strategic Objectives of Toronto.